Analysis

Industry analysis

One of the results of the pace of development of the Chinese economy is that the Chinese market is chaotic and hard to grasp. It provides a great opportunity, but one needs to be aware that it is also one of the most dynamic, saturated, and complicated markets in the world. The understanding of the market is the key to success. Unfortunately, it is hard to find the relevant information about different industries or regions from Western sources.

We know how to find the information about your market segment. They are almost always exclusively in Chinese and hard to find for the foreign enterprises. We know how to make sense of the information and if necessary, to find statistical data that will give you a better idea about your market segment, and to prepare an industry report for your segment.

Recognition of a business opportunity based on a few news articles can be a correct impetus. Learning about the segment as much as possible before entering the market can save a lot of missteps – each of those usually mean a significant amount of time and money.

Marketing strategy analysis

We have seen way too many companies entering China with the idea that they “have a superior product” and don’t think too much about marketing. The dynamic Chinese market with aggressive salesmen and advertisements with shamelessly bombastic promises mean that neglecting marketing means setting up for failure from the very beginning.

We can analyze the advertising and marketing strategies of your competitors and products related to your business, and suggest a framework for the marketing strategy and scope of promotion and advertising materials. Subsequently, coordinating with you, we can help you create those materials. For success on the Chinese market, one needs to have a diverse, well designed and visually and linguistically localized advertising materials.

“There are 1.4 billion people in China and even if a tenth of a percent buy our product, it will be enough,” is not a feasible marketing strategy. Typically, each sector is dominated by a few major players and smaller firms tend to satisfy the demand for the product or service on the regional markets.

The Chinese still like foreign goods, but to attract customers in the modern Chinese market, a product or a service needs to provide more than a foreign status.

Feasibility study, SWOT analysis

The Chinese market is attractive for its size, but operations in China tend to be expensive and difficult. We can review your business plan based on our deep knowledge of the Chinese market, experience from various industries, and previous successes and failures of foreign companies in China, to point out strengths, weaknesses, opportunities and threats that you might have not taken into consideration.

Our feasibility study or SWOT analysis can provide you with a fresh point of view and considerably increase the probability of your success on the Chinese market.

“When you know yourself and your adversary, you will never lose.” – Sunzi, ancient Chinese strategist